Social Media Don’t #5: Think Likes = Sales

We hear a lot of business owners say “I need more likes on Facebook!” But when asked why, they never really have a solid answer. Somehow people started thinking that likes were validation that their Facebook page was so great, that it made customers want their products or services.  But really , Facebook is just…

Marketing Tip #3: KISS

  “Keep It Simple, Stupid.” Ah yes, this was one of my old professor’s favorite phrases throughout my college career. He seemed to think that a majority of people suffered from a chronic case over-thinking. While this was definitely true of the over achievers in my class, it was also true for the many business…

Social Media Don’t #4: Be Annoying

Good for you! You took our advice from Social Media Don’t #1: Never Post, and finally started using your social media accounts!  And WOW, are you using it. Honestly, I sometimes wonder if all you do is sit at your computer sharing inspirational quotes and tweeting about the weather/your specials/your dog, Baxter. In fact, I think…