Social Media Don’t #6: Focus on Quantity Over Quality

Some businesses will do anything to boost their number of fans, followers or likes. They think that bigger numbers means increased sales, which is not true in the slightest. Instead, business owners should focus on building brand loyalty by engaging existing customers. Remember, the ultimate goal for using social media is to establish relationships with…

Social Media Don’t #5: Think Likes = Sales

We hear a lot of business owners say “I need more likes on Facebook!” But when asked why, they never really have a solid answer. Somehow people started thinking that likes were validation that their Facebook page was so great, that it made customers want their products or services.  But really , Facebook is just…

Social Media Don’t #4: Be Annoying

Good for you! You took our advice from Social Media Don’t #1: Never Post, and finally started using your social media accounts!  And WOW, are you using it. Honestly, I sometimes wonder if all you do is sit at your computer sharing inspirational quotes and tweeting about the weather/your specials/your dog, Baxter. In fact, I think…

Social Media Don’t #2: Ignore Reviews

Ever seen a bad review about your business online? Of course you have! But think twice and read on before you turn the other cheek or respond by writing a good review from your alias account. ((we know you’ve done it)) People are reviewing businesses more than ever on sites like TripAdvisor, Yelp and Google and…

Social Media Don’t #1: Never Post

Woo! You just created a brand new Facebook page for your business. You filled (mostly) everything out in the About section and even uploaded some photos! Fast-forward a month and the only thing on your wall is the post you made saying “hello”. It’s crucial that you maintain any social media pages you make to…