Social Media Don’t #6: Focus on Quantity Over Quality

Some businesses will do anything to boost their number of fans, followers or likes. They think that bigger numbers means increased sales, which is not true in the slightest. Instead, business owners should focus on building brand loyalty by engaging existing customers. Remember, the ultimate goal for using social media is to establish relationships with…

Marketing Tip #4: Convert Newbies and Reward Regulars

Reward Your Loyal Customers We know that acquiring new customers is always on a business owner’s mind. But you should always take a little time to make your loyal customers feel extra special. Why? Because regulars are great at bringing you additional business and referrals -without breaking the bank! If you have Connected Commerce, you…

Mobile Commerce by the Numbers [Infographic]

If you own a tablet or smartphone, there’s a good chances you will use that device for your holiday shopping this season according to this new infographic from Connected Commerce, a mobile loyalty platform for small businesses. The holiday shopping frenzy begins this weekend with Black Friday, Small Business Saturday and Cyber Monday just around…

DC Restauranteurs Pin Point Attraction as Ultimate Marketing Objective

Connected Commerce (www.connectedcommerce.net), a mobile marketing company, recently attended the 3rd Annual DC Restaurant Development Summit presented by Bisnow. Experts in the hospitality and development industries represented the panel that explored the permitting and alcohol board process, voluntary agreements, up-and-coming neighborhoods. They also discussed the “various benefits and challenges of developing or operating in DC,…