Some businesses will do anything to boost their number of fans, followers or likes. They think that bigger numbers means increased sales, which is not true in the slightest. Instead, business owners should focus on building brand loyalty by engaging existing customers. Remember, the ultimate goal for using social media is to establish relationships with your loyal customers who will become advocates for your business.
To be successful, business owners have to forget about driving more Facebook likes. The real focus should be on offering your loyal followers exclusives, starting conversations relative to your business and enhancing the customer experience. If you work on achieving those goals, you will find that your fans, followers and likes will grow organically.