Social Media Don’t #6: Focus on Quantity Over Quality

Some businesses will do anything to boost their number of fans, followers or likes. They think that bigger numbers means increased sales, which is not true in the slightest. Instead, business owners should focus on building brand loyalty by engaging existing customers. Remember, the ultimate goal for using social media is to establish relationships with your loyal customers who will become advocates for your business.

Social Media Don’t #5: Think Likes=Sales 

To be successful, business owners have to forget about driving more Facebook likes. The real focus should be on offering your loyal followers exclusives, starting conversations relative to your business and enhancing the customer experience. If you work on achieving those goals, you will find that your fans, followers and likes will grow organically.

Advertisements

Comment Here!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s