Mobile Unfriendly Sites Lose 61% of Customers to Competitors

We have said it before and we will say it again – the age of mobile commerce is upon us. With more than 80% of Americans owning a smartphone, it was only a matter of time before mobile shopping became a part of life.

But from the information below, it seems that retailers are not supplying their customers with the mobile access they demand. A shockingly low 2% of retailers have a functioning mobile site even though 51% of customers PREFER mobile purchases to computer purchases. From a business standpoint, this disparity means huge opportunity costs for retailers who do not have a functioning mobile site. In fact, according to the Interactive Advertising Bureau (IAB), 61% of customers that see your mobile un-friendly site will go directly to the competitor.

Hopefully, by now, I have convinced any business owners reading this article to start drafting their mobile site map. So while you are at it, make sure to add mobile coupons, deals, loyalty programs and similar to your site as well! In 2013 alone, 10x more coupons were redeemed through a mobile device than any other traditional channel. Customers are finding that mobile coupons are more accessible than traditional paper coupons and easier to redeem (not to mention it’s just plain fun). Similar to mobile coupons, online deals* have also skyrocketed in popularity. Apps from Groupon, Living Social, Connected Commerce and more are offering the best deals in your area for any occasion. And people love it. Want proof? Of those who have downloaded at least one deal app, 87% of them use it frequently.

Still don’t believe me? Then check out the rest of the stats below in our infographic.

*Deals are purchased ahead of time, coupons offer a percentage or dollar amount off at purchase.

CC Infographic


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