It’s no secret that most business owners are jumping on the Facebook “band wagon”, if you will, to achieve brand equity and a score of other marketing goals. But what those seemingly savvy socialites are for the most part, going about social media the wrong way. First things first, the main function of a Facebook Page is CRM and keeping customers engaged/informed on your product. The infographic below is a great guide to Facebook specific marketing strategies.
The most effective way to keep customers engaged in your page is to implement the tactics that complement your company best. For example, a cream cheese company should have a Recipe Contest in which fans upload a picture and instructions for their cream cheese culinary creations. As a reward, the winner could then have their recipe featured on the product’s package the following month.
No matter what your business does, there IS a place for you on Facebook. But to get the most out of your page, it is crucial to reflect your core competency and personality through careful customization.