Ever seen a bad review about your business online? Of course you have! But think twice and read on before you turn the other cheek or respond by writing a good review from your alias account. ((we know you’ve done it))
People are reviewing businesses more than ever on sites like TripAdvisor, Yelp and Google and studies show that a good portion trust them.
But since it is impossible to please everyone, you are going to need to do some damage control every so often.
- Comment on the ones that count (positive or negative)
- Don’t be over apologetic
- Remember the Yelp filter is not perfect
- Make lemonade from the review lemons! (See how this business did)
- Encourage loyal customers to write good reviews
There ya have it. Remember these recommendations the next time you see some hilarious, yet awful, Yelp reviews about your business!