Social Media Don’t #6: Focus on Quantity Over Quality

Some businesses will do anything to boost their number of fans, followers or likes. They think that bigger numbers means increased sales, which is not true in the slightest. Instead, business owners should focus on building brand loyalty by engaging existing customers. Remember, the ultimate goal for using social media is to establish relationships with…

DC Restauranteurs Pin Point Attraction as Ultimate Marketing Objective

Connected Commerce (www.connectedcommerce.net), a mobile marketing company, recently attended the 3rd Annual DC Restaurant Development Summit presented by Bisnow. Experts in the hospitality and development industries represented the panel that explored the permitting and alcohol board process, voluntary agreements, up-and-coming neighborhoods. They also discussed the “various benefits and challenges of developing or operating in DC,…